Let’s Talk About It
Hi everybody :) Abby here, back in your inbox. This newsletter, which was previously Glow Report, is now MOVI Report!
I named Glow Report because as a fitness professional myself (personal trainer, yoga / pilates instructor, wellness business founder) I didn’t identify so much with the word ‘fitness’ for how I’d describe the industry I work in. Fitness is intertwined with wellness which is enmeshed with health and I feel like the substance of the word is getting lost in all the noise of ‘fitnesswellnesshealth'.
My clients are more so focused on healthspan / longevity, confidence, aesthetics, athletic performance and wellbeing as their grounding ‘why’ to move their bodies and I really thought ‘Glow’ more accurately described the collective goal. Plus, I wanted this newsletter to include news about women’s health and I liked that glow has a feminine edge.
But, as I was writing these newsletters, I found myself wanting to write specifically for others in the industry. A career as a fitpro is HARD - long hours, taxing on the body, low stability, unpaid work, constant hustle - but worth it. The signs that the industry is booming and will continue to grow (amid an otherwise murky economic climate) is so encouraging and the industry as we know it today will look very different in 1, 5, 10 years. I want to stay on the frontlines of reporting but more importantly, I want to be an advocate for the betterment of the lives / careers of people who actually power the industry!
So, when I got down to what ‘industry’ I’m talking about, I came to realize that what I have been making so complicated is really quite simple. It’s not, fitnesswellnesshealthglow - it’s movement. Plain and simple. So, this newsletter is dedicated to the happenings of the Movement Industry aka MOVI!
In addition to MOVI news, I will be exploring some of the dicier topics that affect us MIPs (Movement Industry Pros) like payment structure, new rules of social media, non competes and more, because I love this industry and the people who power it - so its time we grow with it.
New website too, which is still a work in progress - movementindustry.com
Business and Brands
Enhanced, the controversial competition that permits performance-enhancing drugs, is set to host its first official event on May 24, 2026 in Las Vegas. It’s named Caliwater (cofounded by Vanessa Hudgens and Oliver Trevena) its official hydration partner, marking early brand involvement in a polarizing new lane of sport.
ClassPass released its Best of 2025, spotlighting top studios, instructors, and classes across cities based on user bookings and ratings.
For International Women’s Day, Alo partnered with 100 women owned studios globally to offer free classes in Pilates, yoga, sound baths and mediation.
Echelon Fitness has partnered with Primal Strength to bring Primal’s strength training equipment to the U.S. market. The deal expands Echelon’s push for a footprint beyond connected fitness / cardio.
Nike is bringing back its After Dark Tour in 2026, a women’s-only global race series featuring nighttime runs across major cities. The events combine racing with music, community programming, and post-run experiences, positioning them more as cultural moments than traditional races (last year Doechii performed after the race in LA).
F45 has introduced PEAK500, a 30 minute hybrid performance competition with Red Bull that builds on its signature format. Members compete across five stations to accumulate up to 500 points.
Creator Economy
Read Harry Styles’ interview in Runner’s World, where he was featured on the cover (!!). In it he talks about why he got into running, the self integrity required of the sport, how he fuels before long runs and much more.
Jillian Michaels, widely known for her role as the (savage) trainer in the 2000s show ‘The Biggest Loser’, debates 20 people from the body positivity community on whether or not the movement helps or hurts people overall.
Krissy Cela, founder of women’s activewear brand Oner Active, sits down for an interview on the Hot Smart Rich podcast where they discuss Krissy’s journey from fitness creator to 2x founder, differentiating personal from business brand and how she is taking on the legacy activewear giants (all founded by men) with the goal to reach $1 billion valuation.
Drops
Bulletproof launched a Coffee + Creatine blend, combining caffeine and creatine into a single product
Protein Pints launched new flavors: Salted Caramel and Banana Graham Slam
Kane Footwear released the Revive OB, a backless version of its recovery shoe
Hyperice launched the Hypervolt Go 3, a lightweight version of its percussion device made for travel
Ghost launched Cereal Milk protein, expanding its lineup with a flavor inspired by the leftover milk from a bowl of cereal.